WooCommerce vs. BigCommerce: Which One is Right for You?
Are you considering recent popular marketing automation software options for an e-commerce business? You might have come across WooCommerce and BigCommerce. Both platforms are designed to make your online store work smarter, not harder. If you're struggling to decide which one is the right fit for your business, we've got you covered!
Pricing
WooCommerce is a free open-source WordPress plugin that can be extended through paid extensions as needed for additional functionality. BigCommerce offers three different pricing plans: a Standard plan for $29.95/month, Plus plan for $79.95/month, and a Pro plan for $299.95/month. Although WooCommerce is free, the costs can grow significantly when adding extensions to the platform. On average, businesses spend $200/month on WooCommerce.
The Verdict: If you are looking for a low-cost option and have a developer on hand, WooCommerce may be the better pick. On the other hand, if you want an all-in-one platform with a fixed price, then BigCommerce can suit better.
Features
While both WooCommerce and BigCommerce offer similar features, there are some key differences. BigCommerce offers powerful built-in features such as Multi-channel selling, abandoned cart recovery, advanced product filtering, and more. WooCommerce depends mainly on extensions, facilitating the addition of features like subscriptions, bookings, memberships, etc.
The Verdict: Both WooCommerce and BigCommerce offer extensive customization and flexibility. However, if you’re in need of advanced features like abandoned cart recovery or multi-channel selling, then BigCommerce may be better for your business.
Ease of Use
When it comes to ease of use, WooCommerce relies on its integration with WordPress, meaning if you're already familiar with the platform, you'll likely find the software easier to use than BigCommerce. BigCommerce offers a more streamlined setup process than WooCommerce, making it easy for beginners to get started.
The Verdict: If you are already experienced with WordPress, then WooCommerce would be the more natural choice. Otherwise, if you aren't tech-savvy, then BigCommerce may be the better choice.
Security
When it comes to security, both WooCommerce and BigCommerce are PCI compliant, meaning they comply with Payment Card Industry Data Security Standards. Additionally, WooCommerce offers various security plugins that can be added to ensure top-level security.
The Verdict: Both options will be equally secure for handling payments. However, WooCommerce offers added security through a specialized security plugin.
Integrations
WooCommerce plugins can be integrated with over 1,000 third-party services. On the other hand, BigCommerce offers fewer third-party integrations but can connect with popular applications like Facebook, Mailchimp, and Quickbooks.
The Verdict: WooCommerce offers more flexibility in its integration capabilities, while BigCommerce has more integrations with popular third-party applications.
Customer Support
BigCommerce offers customer support via phone, live chat, and email support 24/7 globally. Additionally, they have a comprehensive knowledge center with tutorials and articles. WooCommerce offers support through ticket submission on their website.
The Verdict: BigCommerce offers more comprehensive customer support options than WooCommerce, making it an excellent choice if you're not tech-savvy and need close support.
Conclusion
Choosing the right marketing automation software can be challenging. Whether you select WooCommerce or BigCommerce will depend on the specific needs of your business. Take the time to consider the cost, features, ease of use, security, integration, and customer support options for each. By doing so, you can ensure that you make an informed decision for the growth and safety of your business.